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Our Company
Founded in 2022 by passionate equestrian Lara Goosen, SugarCubez was created for the style-savvy rider — and the life that comes with it. Our exclusive range of apparel and accessories is crafted for the ride and everything after. Whether you're in the saddle, on the run or teeing off, we deliver standout design, comfort and confidence in every piece.
Why Choose
SugarCubez?
Because we do riding gear differently. At SugarCubez, performance meets personality — with custom-made apparel designed for life in and out of the saddle. Our everyday riding fashion is built to inspire an equestrian lifestyle that’s bold, active and effortlessly stylish… wherever the day takes you.
Our Materials
Our materials are designed to move with you — offering maximum comfort and flexibility during high-performance riding, leisurely hacks or long days in your riding gear. Whether you’re in the saddle, running errands or even squeezing in a round of golf, our apparel delivers feminine style, everyday functionality and all-day comfort.
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