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The Cowgirl
Behind the Brand

Hey, I’m Lara - the heart behind SugarCubez. Horses have been my world since I was six and in 2022, I turned a childhood dream into reality. SugarCubez is for riders like me: passionate, style-driven and always on the go. I’m here to kit you out in gear that’s as hardworking as you are - and twice as stylish.

Lara Goosen
Meet the riders

Meet The Riders

Cherry Bomb sugarbuzed show shirt
Green SugarCUbez Sticker

Kyla

Hi! I’m 23 and have grown up around horses my whole life. To me, the most beautiful part of riding is dancing with your partner. I’m so honoured to be a SugarCubez ambassador
—their creativity and passion truly resonates with me as a full-time artist. I’ve loved their products for over a year and I’m excited to represent the brand!

SugarCubez sticker

Tyler

Hi! I’ve been riding for almost 10 years and it’s easily my favourite sport. I got Ozzy for my 10th birthday—he was only 5 and full of character! We’ve made so much progress together. I compete in eventing, showjumping, equitation, dressage, and more. I love SugarCubez and I’m so excited to be an ambassador!

Tyler wearing the pink pony club shirt SugarCubez Ambassador
Hayy SugarCUbez Sticker
Cass SugarCubez Ambassador
SC sticker

Cass

Hi! I’m 26 and have been riding for 16 years. I currently compete in the 1.30m and am working my way back to the 1.35m. My horse, Capital Night Watch, is a 14-year-old Warmblood x Thoroughbred—and we’ve been a team for 9 years. He’s truly my heart horse. I’m proud to be part of the SugarCubez team and represent such an amazing brand!

Hannah

Hey I’m Hannah! I’ve grown up around horses and have always had a deep passion for animals. I have a beautiful chestnut boy Kit who is my whole world. I’m an eventer at heart and I’m an aspiring vet student. I'm incredibly grateful for the opportunities my sponsors have given me and truly honoured to represent a brand as special as SugarCubez. 

Hannah SugarCubez Ambassador
THANK YOU sticker
SugarCubez sticker Boots
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